Supporting the transition to a zero-carbon built environment through scientifically defensible environmental data and life cycle modeling.

As the construction industry faces increasing pressure to meet ESG goals and strict carbon reduction targets, companies must move beyond broad sustainability claims toward credible, data-driven environmental evidence. Build Neutral is addressing this need by providing manufacturers, developers, and builders with the precise calculations required to quantify and reduce the environmental impacts of their products and services.

The core mission of Build Neutral is to accelerate the transition to a zero-carbon built environment by equipping the industry with valid, scientifically rigorous studies. Utilizing Life Cycle Assessments (LCAs) and Environmental Product Declarations (EPDs), the company helps stakeholders strategically plan reduction methods—whether that involves choosing low-impact materials, extending product service lives, or adjusting construction practices.

With the recent passage of Bill C-59, Canadian businesses face unprecedented Competition Act scrutiny regarding greenwashing. Build Neutral ensures its clients’ environmental claims are completely defensible by strictly following the internationally recognized ISO 140 series of methodologies (including ISO 14040, 14044, 14025, and 21930). By embedding standard, publication-backed data and mountain-high evidence into every project, their reports successfully withstand intense critical review and third-party verification.

The primary barrier Build Neutral has overcome is establishing its place in a market dominated by large competitors that often rely on self-serve, generic software. Build Neutral differentiates itself by offering an exclusive, hands-on “velvet glove” experience at accessible pricing. Most competitors charge a high premium for advanced academic oversight; at Build Neutral, PhD-level expertise comes standard on all projects. This rigorous standard of quality is why competing firms regularly hire Build Neutral to critically review their own LCA work.

In just two years of operation, Build Neutral has quickly established a global presence. Key milestones and achievements include:

• Recently completed two complex EPDs for a major Canadian flooring manufacturer with supply chains and three separate production facilities spread across Asia. The resulting LCA successfully passed ASTM Group scrutiny to secure official EPD program approval.
• Led by co-founder Dr. Shiva Zargar, the team sits on Product Category Rule (PCR) committees. They actively help write the future regulatory frameworks for roofing materials, coatings, and pedestrian bridges.
• The company is currently in the early stages of its largest project to date—a nationally focused building materials project evaluating envelope materials. This study will represent the majority of Canadian manufacturing in this sector, creating a massive dataset to drive future whole-building LCAs.

Build Neutral joined the Smart Sustainable Resilient Infrastructure Association (SSRIA) to expand its network and actively support businesses with environmental calculations. Whether partnering on an extensive study or simply pointing a business in the right direction, they are committed to helping the Western Canadian ecosystem meet its carbon reduction goals.

“We hope to share this knowledge with manufacturers and developers in Alberta and Canada to ensure our clients are on the cutting edge of environmental science,” Wacey Crier, Founder & COO at Build Neutral shared.

To learn more about optimizing your product data or navigating carbon compliance, visit https://www.buildneutral.ca/